Case Studies

The Rule of Three in TileOK Branding

Case Study

This case study applies the Rule of Three to TileOK, using three core colors—dark brown, yellow, and white—to create a cohesive brand identity. By structuring visuals, messaging, and marketing around threes, TileOK enhances clarity, engagement, and memorability.

Sognando Casa, Milan, Italy

Blending AI & Human Creativity

Case Study

This study explores the collaboration between AI and human creativity in the Good New project. AI enhanced efficiency and ideation, while human design expertise ensured originality and storytelling depth. The project highlights the power of AI as a tool to augment, not replace, artistic vision.

Srh University, Berlin, Germany