Bottega Casearia
Project: Bottega Casearia Loyalty Program Social Media Campaign
Overview: Led a social media campaign for Bottega Casearia, an Italian education company known for milk products. Goal: promote loyalty program and engage target audience.
Approach: Crafted engaging content showcasing loyalty program perks: discounts, personalized offers, and educational resources on milk products and Italian culinary traditions. Emphasized quality and authenticity.
Platforms: Utilized Instagram, Facebook, and Twitter. Instagram highlighted appealing product images and experiences. Facebook and Twitter engaged customers with conversations, testimonials, and updates.
Engagement: Campaign included contests, quizzes, and polls on milk products, Italian cuisine, and local traditions. Promptly responded to comments, inquiries, and feedback to build community and relationships.
Results: Successful campaign increased engagement, enrollments, and customer loyalty. Metrics: followers, post reach, interactions, and conversions.